Our Story

ABT Fishing Lures
Allen Borden - ABT Lures

Our Story

Hi, my name is Allen Borden lure designer and owner of ABT Lure Co. My passion began In the year 2000 when I started hand carving my first lures.

After just a few years of trial and error it started to become pretty serious for me, I wanted to be successful at something I truly loved and enjoyed doing even though I new it was going to be a huge challenge! Little did I know that it would eventually lead to a great 7 year relationship with industry giant Strike King Lure co.

I went on to design several hard baits for SK Including the King Shad which landed in a lot of tackle boxes throughout the country! I learned a ton from these guys and was very fortunate and thankful for the opportunity to work with them! Eventually I made a decision to go on my own and design lures under the ABT brand “All Injection Molded”! It didn’t take me long to realize that I didn’t have the financial backing to continue In such a competitive market. I felt like a little minnow in a big bass pond so it was time to make another decision.

So I got together with some of my very close fishing friends. I had been hand crafting baits for these guys to test for years. With their encouragement and advice I went back to my roots, doing what I did best: handcrafting my own designs. It was a niche without the competition. Well, so far that advice has born fruit! After 2 1/2 years, and with the help of my wife Cyndi and our production manager Caroline we now have many new hand crafted products to offer. There are more on the way!

Thanks for everyone’s support – we’re back In the game!

Allen Borden


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ABT Lure Company     PO Box 616     Ahwahnee, Ca 93601     Ph. 559.683.8202     Toll Free. 877.228.5873